Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In response to a thread on Reddit, Google Search Supporter John Mueller says there’s no inherent SEO advantage to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar question lots of specialists encounter in their professions.

Is WordPress much better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the exact same.

WordPress isn’t naturally much better for SEO than any other choice. It’s one of many ways to develop a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether utilizing WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the content if you don’t spend all your time creating a new CMS for yourself. (some individuals prefer making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress uses is the ease of use compared to by hand composing code.

However, that’s just advantageous to the website owner. It makes no distinction to Google if a website is constructed with WordPress.

This concern turns up frequently and deserves revisiting due to the misinformation flowing around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread directly underneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the misconception of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. To find out more regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/SMM Panel