Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is essential to SEO, the sports market can bring about some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Take a look at how sports can supply some valuable marketing insights and how marketing can gain from sports too.

We know how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. People in some cases have an irrational attachment to this activity, myself consisted of. We don’t utilize our minds when we process a sport. The fan base is not something logical. So when you have such an accessory to something. The psychological connection is so strong that, obviously, brands will wish to be included. Sports marketing is accompanying to the enormous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with professional athletes whose message and online personality align with the worths that the brand wants to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are genuine people. So if you are a professional athlete who takes pleasure in theater, go to the theater and get associated with regional community activities. Attempt to determine the other passions that you have. All of that helps you build your persona. Make people find you more relatable and likable, which will translate into brand names wishing to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other markets assisted her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The value of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to build their brand name.
[33:28]– Sports Marketing tips that can be applied to marketing.

Resources mentioned:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer competing for an audience. We’re not just
competing with our direct rivals however for the attention of the audience. You’re completing for people’s times. So if you are trying to get among your fans’ attention, you are taking on the music they listen to. You’re also taking on Spotify and so several things. These days that is something that we require to think of when we examine our methods and our positioning. It’s not just about our direct competitors however about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s constantly good to examine what your main competitor is doing and your smaller sized competition. And it’s constantly fantastic to have a “side project” to try out. However, obviously, you might be not able to do it on your company’s website. Still, the ability to have some side project and then turn it into an organization case and after that pitch the capability to do it on your company’s website may likewise be practical.— Loren Baker, 47:23

The number one thing is comprehending the audience. Who are you trying to reach, and then identify the very best channels to reach that audience? With influencers and content creators online, when we think of PR, we don’t just think of conventional media. We think about anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Get In Touch With Karina Viviana Barriga

Karina loves building enduring relationships with individuals, using the game of football as her prime chance.

Her enthusiasm for sports and knowledge in journalism, public relations, and marketing assist her establish professional athletes and businesses side-by-side through dynamic company models.

With an MBA committed to Football Industries already under her belt combined with bi/multicultural experience within the market, Karina is prepared to make considerable changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Twitter: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Founder of SMM Panel: Follow him on Twitter: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker