Twitter Adds Public View Counts To Tweets

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Elon Musk revealed today that Twitter will now show view rely on tweets, providing users more insight into the reach of other users’ content.

Twitter’s tweet view count, otherwise referred to as impressions, was formerly only available to the account that published the tweet.

The exception, as Musk notes, are videos, which have generally shown a view count.

A tweet’s view count will be displayed under the main material and will update in real time as the tweet is seen.

The choice to make tweet impressions public seems inspired by the concept that it will make Twitter look more active.

Tweet view counts will provide outside observers a better understanding of the possible reach and impact content can have on Twitter. In Musk’s view, this could encourage more people to join and get involved on Twitter.

For brand names and organizations, view counts will be an useful method to determine the reach and engagement of sponsored content on the platform.

Knowing the number of impressions other peoples’ tweets get can also help organizations identify real influencers in their specific niche, as engagement numbers don’t inform the whole story.

As others have currently mentioned, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.

In time we’ll come to know who genuinely has an audience on Twitter and who has a large portion of non-active followers.

Included Image: Phil Pasquini/SMM Panel