Twitter is releasing Blue For Company, a brand-new version of Blue Verified designed to differentiate brand accounts from individual accounts.
In addition to a gold checkmark, Blue For Company features a square profile image and the ability to link any associated Twitter accounts.
When business accounts designate their associated accounts, such as individual Twitter accounts of employees, the affiliate gets an extra badge beside their validated checkmark.
The image at the top of this page shows an example of a Twitter worker’s account, which has a blue checkmark and a badge with Twitter’s logo design.
In an article, Twitter offers various examples of how brands can utilize Blue For Organization:
“By creating this connection, we’re making it possible for companies to produce networks within their own organizations– on Twitter. Organizations can affiliate their leadership, brand names, support handles, staff members or teams. Reporters, sports group players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be validated and officially linked to their moms and dad deal with based upon a list offered by the parent business. We will share any brand-new requirements, pricing or process as we update them.”
Despite how Twitter tries to spin it, there’s little doubt that Blue For Organization is designed to sell more memberships.
If your brand and its affiliates are at danger of impersonation on Twitter, having everybody verified and connected under the very same moms and dad account could be worthwhile.
However, without more details, it isn’t easy to measure this service’s value to organizations.
To that end, we do not understand just how much it will cost organizations, as signups aren’t open yet.
Twitter is piloting Blue For Companies with select accounts and will make the service broadly readily available next year.
Included Image: Screenshot from business.twitter.com/en/blog/twitter-blue-for-business.html, December 2022.