Google has actually quietly removed embedded podcasts from search results, which means users will no longer have the ability to listen to podcast episodes directly from the SERPs.
This change was first identified by Podnews, who got confirmation from a Google spokesperson that the removal was deliberate.
This change will impact the ability to listen to individual podcast episodes without leaving Google, a function that was released in 2019.
Google will still include links to podcast episodes in search engine result, however users can not listen to them directly from the search page.
Instead, users will be directed to the site where the podcast is hosted.
The decision to eliminate ingrained podcasts from search results was made to offer a better user experience, according to a Google representative.
“We’re continuously explore methods to enhance the experience for our users,” the representative states in a declaration to Podnews.
It’s uncertain how this enhances the user experience besides creating a leaner SERP.
Although Google didn’t give any prior notification, removing ingrained podcasts from search engine result isn’t unexpected considering that the Google Podcasts app hasn’t been updated for 18 months.
The relocation will likely be met some disappointment from searchers who regularly utilize the feature.
On the other hand, this modification could lead to more individuals subscribing to podcasts as they will no longer be able to listen to them through a quick search.
Google’s choice to eliminate embedded podcasts from search results page may be part of a larger strategy to phase out the Google Podcasts product.
The fact that the app hasn’t been upgraded for over a year shows that it may be headed for the Google graveyard.
However, this doesn’t imply that Google is deserting the podcast industry completely.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers looked for to work with someone to supervise its podcasting organization.
This suggests that Google is committed to improving the podcast experience on Buy YouTube Subscribers, and the company may not wish to complete versus itself in that location.
Per a 2022 research study conducted by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That stated, it makes sense why Buy YouTube Subscribers is the top priority for Google for podcasts.
It deserves keeping in mind that Buy YouTube Subscribers attained this level of popularity without having a specific podcast category.
Prior To August, Buy YouTube Subscribers didn’t have a particular podcast category. Users needed to look for them by hand.
If Google discontinues its Podcasts app, the business will likely move its focus to Buy YouTube Subscribers. This might suggest that a Buy YouTube Subscribers Podcasts app is on the horizon.
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