How to Generate income as a Freelance Social Media Supervisor [2023]

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Whether you are seeking to start a side hustle or a new profession change, working as a freelance social media supervisor can offer you with liberty while still working on tasks you are passionate about.

But it’s difficult to understand where to begin, and you might have more questions than answers on how to make money as a social media manager. Let’s evaluate what you need to start.

Oh, and if you wish to hear advice from our own internal social media group here at SMM Panel on how to end up being a social networks manager, view this video:

Bonus offer: Tailor our free, professionally created resume templates to land your dream social media task today. Download them now.

Who is a freelance social networks manager?

A freelance social networks manager is a social media specialist employed by clients who wish to outsource their social strategy and execution.

Generally, freelance social networks managers work with several companies and customers at a time.

Services typically provided by freelancer social networks managers can consist of:

  • Social media method
  • Creating and handling content calendars
  • Content creation (photography, style)
  • Material writing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with followers, answering DMs and remarks)
  • Analytics and reporting

9 skills that freelance social media managers should have

If you want to follow the freelance course, you’ll require to cultivate entrepreneurial abilities on top of your social media management competence.

You may be great at getting results for your customers, but you can end up struggling if your business processes aren’t solid.

Here are 9 abilities you must develop if you wish to become a successful social networks supervisor.

Material writing

Social media has grown more visual in the last few years, but an excellent caption goes a long method in developing an engaged community.

Freelance social networks supervisors ought to be good at copywriting and editing, as the most effective social networks posts are brief, snappy, and witty.

Material creation

A freelance social media supervisor uses many hats, and material development is no exception. Oftentimes, you might be anticipated to create graphics, Buy TikTok Verification Badge videos, or photography.

You don’t need to be a Photoshop expert, either. Tools like Canva make design extremely simple with design templates customized for social media posts.

Whether you’re tape-recording videos for Buy TikTok Verification Badge or taking pictures for Buy Instagram Verification Badge, you require a mobile phone capable of capturing material and editing it for various social media platforms. Each platform has its own image and video specs, so ensure you’re developing material that fits.

Neighborhood management

There are a great deal of individuals interacting with a brand name’s social networks pages. From DMs, comments, and evaluations, a social media manager might be expected to reply to each message.

It’s time-consuming, and many brand names outsource this aspect of social media management. Excellent neighborhood management needs being organized and meticulous (making sure no customer support concerns are missed), following the brand’s intonation standards, and having authentic interactions with the community.

Analysis and reporting

This is a huge one. Social media network provide a great deal of data, and your customers will expect you to be able to gather and analyze it. You need to be able to arrange through the numbers to find actionable insights.

You’ll likely require to provide a regular monthly report to show your clients the outcomes of your projects. (Psst, here’s a totally free social media report template.)

Your social reports need to lay out the results of your work, highlighting audience growth, engagement rates, reach, and direct sales/conversions, if relevant.

Discussion and sales

As part of your freelance business, you require to have the abilities to pitch and sell your services to prospective clients. This is most likely a skill you didn’t need in your business life as a social media manager, however it’s essential as a freelancer.

Among the toughest aspects of freelancing? Customer tasks can end, and you might not have new clients lined up to take their areas. Getting good at freelancing means learning how to keep your eyes open for brand-new chances.

Pitching and offering your social media services will become more comfortable the more you practice.

Client relationship management

Improving your relationships with your customers can grow your organization. After all, if your client likes dealing with you, then chances are they’ll continue to send out work your method. They might even refer you to others in their network or provide a testimonial for your website.

Structure and preserving customer relationships is important to being an effective social media supervisor. While your existing customers are necessary, you do not want to overlook other relationships. You’ll wish to keep tabs on your prospective customers and past clients and let them know if you have availability.


Social media managers require to have their fingers on the pulse of the latest trends. This can indicate everything from memes to existing events. Without this perspective, social media campaigns can look outdated or not relevant.

For instance, Wendy’s used the timing of the FIFA World Cup 2022 to promote a special prize for the winners of the U.S.A. vs. England game. The winning nation scored complimentary fries in the Wendy’s app.

Given that the video game ended in a draw, both nations got free french fries (or chips for the English).

Project management

Company is another crucial skill for freelance social media managers. Not just do you require to handle content calendars, however you likewise need to keep track of your own business. While you may have dealt with job managers in past roles, going independent ways taking on this task yourself.

You’ll need a social networks management workflow to make sure properties are delivered on time and approved by your customers. You’ll also require a procedure to guarantee your invoices are getting delivered and paid.

Marketing and technique

Understanding marketing methods and how they will affect your social media campaigns are non-negotiable abilities. You may be accountable for developing a social media marketing strategy that aligns with the customer’s organization objectives– and even if you aren’t developing the strategy, you’ll likely be following somebody else’s.

Every social networks post requires mindful reflection on how it helps grow the customer’s company. Strategic believing turns a social media post into engaging material.

How to end up being a freelance social networks supervisor in 2023

Action 1: Set up your service

Before you can work as a freelance social media manager, you need to consider what you need to do legally to establish a business.

This will differ depending on nationwide and local laws, but may include:

  • Deciding which type of business you should register (such as a sole proprietorship or a restricted liability company).
  • Registering your service name (which requires to be distinct); check trademark databases if you desire the option to trademark your brand in the future.
  • Signing up for a tax number (not all freelancers require one, so make certain to research the requirements for your circumstance).
  • Getting your company license (which usually needs to be renewed annually).
  • Creating a company savings account (optional, talk to an accounting professional).

Along the way, you might wish to talk to a tax expert to determine just how much of your incomes you ought to reserve for taxes. They might also be able to supply recommendations on which organization type would best suit your needs.

You might also want to create a business e-mail and social networks accounts (or a minimum of reserve the manages for your business name, in case you decide to construct them up in the future). This will work when you start marketing your service more openly and require to establish a brand.

Step 2: Construct a portfolio

As soon as you have actually looked after the legal element of freelancing, you ought to think about producing a portfolio to demonstrate your competence.

There are a couple of various ways to showcase your expert portfolio. Some ideas include:

  • Structure a website
  • Using your LinkedIn profile
  • Producing PDF files
  • Utilizing a Google Folder to save your case studies

If you’ve only worked full-time business roles, you can utilize projects and examples from those functions to build up your portfolio. Simply ensure you concentrate on the social networks marketing methods you’ve contributed to and the outcomes for which you were accountable.

Action 3: Rate your services

Prices your services is most likely one of the most agonizing parts of a freelancer, especially if you are brand-new and unsure of what is a reasonable rate. There are many elements to consider, including your wanted wage, business expenses, taxes, and more.

We talk about some benchmark rates listed below, but you must consider connecting with fellow freelance social media supervisors to learn what they are charging for their services. Doing your own primary research study can help you develop a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your very first customers. No matter how talented you are as a social media supervisor, you require to put yourself out there for clients to know you’re available as a freelancer.

Here are a couple of concepts to help you get started:

  • Networking occasions. Networking events are a fantastic method to put yourself out there and satisfy new people. If you have a specific niche, you may wish to attend events where you can satisfy people from that market. And do not forget your fellow freelancers. They can provide valuable insights into working as a freelancer and may even advise you to their clients.
  • LinkedIn. An optimized LinkedIn profile can help clients discover you and inquire about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Lots Of Slack and Buy Facebook Verification Badge groups often have channels where members can share independent social media jobs. It’s likewise an excellent location to monitor patterns and network with other freelancers.
  • Word of mouth. Previous and current customers can end up being a great source of referrals. Once you have actually worked with a happy customer, let them know that you’re open to suggestions as they frequently know other friends/contacts like themselves.
  • Material marketing. If you want to construct a longer-term steady source of customer referrals, consider starting a newsletter, blog site, or Buy YouTube Subscribers channel. Your content ought to cover subjects potential clients would be interested in (such as “social media suggestions for [your target industry]) and consist of a CTA discussing your freelance social networks services.

Step 5: Develop additional skills

Building associated abilities can make your resume stick out and may make customers hire you.

Here are some skills to think about dealing with:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online reputation management
  • Material repurposing

2023 social media freelance rates

Prices your freelance social networks work can be difficult because there are many variables to consider. Your social networks management rate must be based on your experience, value, overhead, and your client’s spending plan and scope of work needed.

It likewise depends upon what the customer needs for social media. For example, a client may desire an Buy Instagram Verification Badge method, but they might likewise ask for content development, post scheduling, monthly analytic reports, and neighborhood management.

Prior to you offer a potential client a quote, it assists to understand what they require.

Setting up a discovery call can enable you to ask concerns about the customer’s service design, target clients, marketing spending plans, KPIs, and any history of working with freelance social media supervisors to discover possible warnings. It also helps the customer learn more about you and validate you’re a great fit for the job.

So what are the rough quotes for how much a freelance social networks supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Typical annual pay: $52, 613 Typical per hour rate:
  • $25.29 per hour Bulk of salaries variety: $36,000-$ 60,500 Leading earners(90th percentile): $ 84,500 each year

Based upon the scope of work, you likewise need to choose if you will charge a per hour rate, regular monthly retainer, or another plan (i.e. % of profits per lead generated).

Regular monthly retainers are best for long-term jobs and will conserve you great deals of time you would otherwise spend on time tracking.

6 ideas and finest practices for freelance social media supervisor

Always keep your resume approximately date

Resumes aren’t constantly needed by possible clients. Typically a strong portfolio and recommendations suffice. But in some cases they ask, so it’s excellent to have actually an updated resume offered. You can utilize our complimentary social networks supervisor resume design templates to get started.

Hint: You may also want to collect reviews from past and present clients to boost your credibility. You can likewise produce case research studies to promote your competence.

Communicate with your customers

The best method to grow a sustainable service is to secure ongoing jobs or retainers. Because social networks is an ongoing need, your client most likely wants you to manage it regular monthly. However this can only occur if they trust you. Part of that trust is communication.

As a freelance social media manager, strong interaction is your obligation. In case of any hold-ups, be prompt and transparent. Creating a remarkable client experience is the best method to keep present customers (and maybe even make a recommendation or 2!).

Understand invoicing and taxes

Constantly make sure to sign written agreements with brand-new customers, which must contain your favored payment terms and penalties for late payments. A common payment term is 1 month.

You might want to get invoicing software application to send out expert invoices with due dates and automatic tips for payment. Some accounting software application also consists of invoicing along with tracking expenditures.

Do not forget to reserve a percentage of your cash for taxes. The quantity of cash you need to conserve will depend upon your local laws, so it’s best to seek advice from an accounting professional to figure out the tax rate.

Usage social networks management tools to conserve time

Investing in tools can assist you save time while dealing with social networks management.

A social networks management tool like SMM Panel enables you to schedule posts, develop analytics reports, and react to comments and DMs, all from one dashboard. And, perk, you can ditch the spreadsheets because you won’t require them to find trends or extract insights.

Discover more about how SMM Panel can assist you easily deal with several customers’ social media accounts:

Conserve time managing your social media presence with SMM Panel. Publish and set up posts, find appropriate conversions, engage your audience, procedure outcomes, and more– all from one dashboard. Attempt it complimentary today.


With files from Laura Wong.