Microsoft Announces Store Ads & Other Updates

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Microsoft published its newest round of advertising product updates today.

Amongst the leading updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s advertising products include:

  • Microsoft Shop Advertisements
  • In-Market Audience Growth
  • Responsive Browse Ads Update

Let’s dive into each upgrade and how to make the most of each as a marketer.

Broaden Reach With Microsoft Shop Ads

If you remain in the app or video gaming market, this upgrade is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the advertisements will display in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Store advertisements will appear like:

Image credit: Microsoft Advertisements Blog, January 2023 A few of the benefits of the brand-new Microsoft

Shop ads include the following: Expanded discovery of your app or video game on additional devices Easy campaign setup and management within the Microsoft Ads platform Compatibility with the current UET tag to track habits To begin with Microsoft Store ads

  • , you’ll require to send your brand name and link store products to your
  • Microsoft Marketing account. When approved, you can start utilizing this format instantly. In-Market Audiences Broaden Internationally This next Microsoft Advertising upgrade is for worldwide marketers. Simply announced, the In-Market audience sections broadened to brand-new markets in the Middle East and Africa. With the growth, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Require Expanded Text Advertisements While not a brand-new upgrade, Microsoft advised online marketers that January 31 is the last day
  • to develop or modify any Expanded Text Ad.

    Starting February 1, the just brand-new search advertisements that

  • can be created
  • are Responsive
  • Browse Ads. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you will not have the ability to create or edit ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Search campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Advertisements In 2023 At the end of their January

    product update, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the main announcement, it seems that Microsoft will continue to differentiate its advertisement platform from Google by concentrating on the following: Regional Browse advertisements

    Marquee ads Additional vertical advertisements If you’re not familiar with vertical ads from Microsoft Ads, they officially debuted in September 2021. Presently, vertical ads are readily available for the following

    items: Automotive Charge card Cruises Medical insurance Expert services Tours and activities It will be intriguing to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Included Image: monticello/SMM Panel