Twitter Rolls Out Search Keywords Ads To All Advertisers

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Twitter is rolling out a new advertisement system called Browse Keywords Ads that allows users to promote sponsored tweets in search results page.

Marketers will now have the ability to spend for their tweets to appear at the top of search engine result for particular keywords.

The function resembles the promoted tweets that appear in users’ timelines however with the added advantage of appearing in search results page.

This will allow marketers to reach a broader audience, as users searching for specific keywords will now be exposed to sponsored tweets.

Marketers can discover Browse Keywords Ads as a brand-new campaign objective within the Twitter Ads interface.

As the company specifies in the tweet above, the brand-new Search Keywords Ads goal is created to drive conversions to marketer websites.

Twitter’s Browse Keywords Advertisements are special because they only target users actively searching for specific keywords, which offers a more accurate signal of user intent.

For optimum relevance, you’ll require to make use of the Twitter Pixel or Conversion API on your site.

Twitter means to broaden Browse Keywords Ads to other advertising goals in the future.

Like other promoted tweets, search advertisements will be plainly labeled as “promoted,” which will assist differentiate ads from organic tweets.

Search Keywords Advertisements can possibly be a substantial earnings generator for Twitter, which the business needs today.

Reuters reports that in December, advertisement invest in Twitter stopped by 71%.

This decrease is attributed to leading marketers minimizing their spending on the social media platform following the takeover by Elon Musk.

Will the intro of search ads assist tempt advertisers back?

We might discover more about Twitter’s plans to improve earnings later this week when the company holds its earnings call.